Billboards… oh how I love them and loathe them.

Billboards are one of the primary weapons of companies for mass advertising. Billboards are of enormous proportions, are easily spotted, and are very alluring, especially those that come with what the public has bargained for.

I love them because they’re my only source of entertainment amidst a long, sad, boring stroll of a joyride. I mean, nothing except these billboards (and some animals I rarely chance upon) are the only urbanized things that keep me sane when travelling. Sure, the fields are green and the mountains are more than what I need, but spare me the boo-hoos of rural life, it won’t grow on me. With these billboards, however, which seems to have sprung up almost everywhere like mushrooms, my boredom is ceased because of the nifty designs and people I see plastered on these humongous tarpaulin walls.

But amidst the undescribable joy these billboards fill me with, I still loathe them. Why? Well, it’s a false sense of advertising, to begin with. Billboards are there to promote, to make people aware of a certain product. That’s mainly the concept of advertising, but society has turned the tables and made these billboards as objects of lure, lust and attraction to the many gullible human beings flocking their eyes on these measly temptations.

Billboards take advantage of the people’s vulnerability. Because most humans are gullible, billboards serve them with what eases their mind and what literally attracts them into buying stuff–on impulse. Most billboards can even be considered pornographic! I don’t know who to blame for not regulating these matters, but really, it’s a shame to humanity. Who, in his or her right mind, would pose for the whole world on their underwear?

Models you say. Huh. Funny how “these posing models” share the same word with “models we tend to proliferate”. Yes, we look up to these models. But in the billboards’ case, we look up to them literally. The models (role models) of our time, we look up to and get inspired. But when I look up to these billboards and their models, I’m disgusted. Honestly.

I mean… has our sense of morality totally been degraded? Have we become so lustful and pleasured with sex that we get enticed or even aroused by these sexy billboards? No wonder there are many accidents along EDSA.

Whenever I see a billboard with a female sexy model in it, I ask myself, “Why is there a necessity to include a woman in the picture?”. I saw this billboard once, with all the colors and other perks. It’s a real beauty to the eye, but the woman, almost naked, posed behind it screwed the picture. And the billboard’s about a computer ink! Connect?!

Frankly speaking, the way we advertise have changed. Because the people’s likes have changed. Because society has changed. Because the generations have changed. Because time has changed.

Screw time. Times may have changed, but does that include our sense of morality?

Screw the world. F*ck America for being so influential.

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